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1934-1935 Pyrex Ovenware Menu Calendar (Part 1)
From April to November 1934, Pyrex advertisements invited consumers to send away for a free calendar filled with menu suggestions and recipes for complete meals. Each Meal of the Month can be prepared almost entirely in the oven, and for foods that are typically cooked on the stove-top, methods for baking them in Pyrex are provided.
The advice presented in the calendar emphasizes that Pyrex can efficiently fulfill any baking, serving and storing requirement that arises in the modern kitchen. One or two products are featured each month, highlighting their versatility and also listing sizes and retail prices. Comprehensive use & care instructions are also included. The calendar spans a 12 month period, from October 1934 to September 1935.
(Photo: April 1935 in its entirety. Each month, a number of different meal suggestions are printed on the calendar grid, but without recipes.)
The following images are selected extracts from the calendar which have been altered to fit the width of this page. Text and pictures that are most relevant to Pyrex products are the focus rather than the calendar grid or specific recipes.

 Benefits of using Pyrex.
 A summary of Pyrex sizes and shapes, covering the entire product line.
 Recommendations on casserole sizes, and the replacement policy.
 Round casseroles with utility lids are: 023/683 (1½ Qt), 024/684 (2 Qt), 026/686 (3 Qt). Introduced later was an 022/682 (1 Qt), sometime between 1936 & 1938.
 Round utility lid used for baking and serving.
 In addition to being an extra baking dish, utility lids were designed to function as a tile on which the hot casserole could be placed. The top of the lid is contoured to securely fit the bottom of the casserole. This feature disappeared when the lids were updated.
 In December 1933 & 1934, Pyrex advertisements suggested homemade fruit cakes baked in covered casseroles as original and personal Christmas gifts. From 1935 to 1939 Christmas shoppers could order a casserole containing a ready-made fruit cake from hardware, department and grocery stores, and certain bakeries carried them too.
 Covered casseroles and cake freshness.
 Custard Cups. Deep custard cups were available too, but they are not pictured in the calendar.
 A metal rack makes a set of custard cups more manageable in the oven. It was designed for 4 oz 414 cups.
 The text is not precise about which shapes & sizes of custard cups were manufactured in 1934. The choices probably include: 414 (4 oz, flared), 425 (5 oz, deep), 426 (6 oz, deep). There might be others too.
 A Baked Apple Dish (435) seems like a custard cup, but it is much larger. Its diameter is 5", and the capacity is about 13 oz.
 Plain platters are 312 & 316, and a well & tree platter is a 372. A 312 is 12" long, and a 316 & 372 are the same size, but it is unclear exactly how long they are. At various times their length was stated to be either 16" or 15-5/8" or 15".
 Typical sizes for rectangular utility dishes are: 231 (1 Qt, 10½") and 232 (2 Qt, 12½"). The smallest size on the list is a 230-592 (3 cups, 9"), which is really a shallow rectangular refrigerator dish without its lid.
 Square cake pan, 809 (9", 1½" deep). A round 221 (9", 1¼" deep) cake pan and a rectangular 235 (11 x 8½") biscuit pan were also available.
Also see: Part Two.
Related Articles:
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