|
1978 Brochure - Woodland Brown Corelle & Pyrex
Early 1978, an eight page brochure was issued for retailers which provided details of the newest Corelle pattern, Woodland Brown, and the Pyrex sets co-ordinating with it. It is consistently referred to as Woodland in this brochure, but in other literature and on all packaging the Corelle pattern was named Woodland Brown. On Pyrex, it was always called Woodland.
1978 brochure, Woodland, front cover.
Top right corner states: "Woodland ... the new decoration from Corning that captures the splendor and magic of the forest. As delicate as a fern, as rich as the lustre of mahogany - Woodland is a natural on Corelle dinnerware and Pyrex ware."
Top right corner states: "Made for each other ... On Corelle livingware, the neutral shade frames food attractively. On Pyrex ware, woodland hues are a pretty complement to a practical product. Together on the table, they blend into a softness that harmonizes with any decor."
Plans for the national advertising campaign. When merchants ordered a set of display materials, a quantity of pamphlets also was supplied to give out to shoppers.
Corning distributed display materials to stores, like eye-catching signage and attractive stands to hold plates, cups and bowls. This display combines Corelle and Pyrex.
Other suggested displays promote either Pyrex or Corelle.
An endcap display positions the product at the end of the aisle where it sees the most customer traffic. The combination of merchandise was carefully chosen and organized to fill a 4 foot space on the shelf.
Other endcap displays featuring all Pyrex or all Corelle.
An ad slick is a copy of an advertisement that is ready for printing, and the company provided these for the use of individual retailers. The artwork and text are already prepared and the local newspaper simply needs to insert the name of the store where it says "store name". This ad presents Corelle alone.
Advertisement for Pyrex only.
Advertising Corelle and Pyrex together.
Sets available for ordering at the time. In Pyrex, a 480 casserole set and an 045/945 oval casserole also exist, but they appeared after this was published.
Related Articles:
Corelle Profile: Woodland Brown (1978)
Pyrex Profile: Woodland (1978)
1981 Brochure - Pyrex Ware
1982 Catalogue - Pyrex Ware
|
